Aesthetic Business & Marketing Bootcamp (1/2 Day)
Are you ready to turn your aesthetic skills into a thriving business? Whether you’re just starting out or looking to scale up your clinic, this course provides practical advice and actionable strategies to help you succeed. Led by Mike Sherwood, an experienced Business and Marketing consultant with over 10 years of expertise in the aesthetics industry, this comprehensive online program equips you with the tools to establish your clinic, attract patients, and achieve lasting success.
This half-day course is perfect for medical professionals transitioning into aesthetics. It will boost your confidence in managing the business side of your practice.
Our Customers Say
Testimonials
From our Courses
Testimonials
From our Courses
"Great course that gives you confidence to practice independently. Also allows you to have support after the course with the same Doctors to be able to follow your progress. You are made to feel part of a team and not a client from the very beginning."
"I’m towards completing my level 7 Diploma at Derma Institute and already confidently started practicing aesthetics at my clinic . The course content is comprehensive and relevant. I found the entire experience enjoyable. Dr Firas, Dr Ziad and team are amazing. The team are incredibly friendly, supportive, knowledgeable & approachable."
"I really enjoyed the foundation Botox and filler training course by Derma institute. The team members were very professional and informative. Dr Ziad’s teaching technique is excellent, leaving delegates very confident to start treating the following day. We were trained in small groups, and there was plenty of hands-on experience which allowed us to practice different techniques on live models."
"Having done my research previously, I felt Derma Institute was the best aesthetic training company suited to help develop my skills as an Aesthetic Doctor. The level of expertise and professionalism I experienced exceeded my expectations. There was lots of hands-on experience I will be returning for the advanced sessions soon! - thank you Derma Institute team."
"I’m towards completing my level 7 Diploma at Derma Institute and already confidently started practicing aesthetics at my clinic . The course content is comprehensive and relevant. I found the entire experience enjoyable. Dr Firas, Dr Ziad and team are amazing. The team are incredibly friendly, supportive, knowledgeable & approachable."
What You Will Learn
1. Getting Started
- Complete practical courses and gain hands-on experience
- Secure cosmetic liability insurance to protect your practice
- Establish relationships with online pharmacies and find a prescriber
- Begin treating patients and practicing on models or shadowing in clinics
- Explore career paths, from part-time roles in cosmetic clinics to opening your own practice
2. Setting Up a Clinic
- Choose the right venue: work from an existing practice, rent a room, or purchase your own space
- Understand licensing, insurance, and regulatory requirements
- Create a pricing strategy by comparing local clinics and setting competitive fees
- Advertise your services using branded flyers, social media, and email marketing
- Build a team, including receptionists, clinic managers, aestheticians, injectors, and marketing support
3. Business & Finance Advice
- Decide on the best business structure (self-employed or incorporated)
- Track income and expenses with accounting software and professional advice
- Manage cash flow effectively by separating personal and business finances
- Understand tax considerations and the importance of financial forecasting
- Incorporate essential insurances, from professional liability to business interruption coverage
3. Managing Patients
- Ensure accurate and compliant record-keeping aligned with privacy regulations
- Capture high-quality patient photography for documentation and marketing
- Use clinic management software to streamline bookings, reminders, and stock tracking
- Manage challenging patients through clear communication and support networks
- Encourage online reviews to boost trust and visibility, and address negative feedback constructively
4. Marketing Your Clinic
- Plan and optimize your website for mobile-friendliness, branding, and SEO
- Build your online presence with social media platforms and engaging content
- Run targeted advertising campaigns through Google Ads, Facebook Ads, and other platforms
- Use email marketing to nurture leads and drive repeat business
- Develop a clear marketing plan tailored to your clinic’s unique selling points and goals
What you will learn
What you will learn
